The Nursery is one of the UK's leading improv theatre groups and works to promote improvisation as an art form and a day-to-day way of thinking.
We were approached by The Nursery to undertake a complete redesign of their entire brand from the ground up. Every member of the team feels a sense of ownership over the project. We facilitated a series of workshops to encourage members to contribute visually to the identity.
Using a series of worksheets, members generated shapes and letterforms which would become a custom typeface; at the core of the brand. We took the Nursery's emblem; the leaf and re-cut it, giving it a bold new position at the forefront of their brand, as well as a fresh new colour palette and brand guidelines. The new branding was then rolled out across merchandise, offices in Southwark, promotional material and stationery.
