We were approached by Really Local Group to create a name and visual identity system for their newest space in Reading, UK. During our research we focused on the city's heritage, local architecture and the famous Huntley & Palmers biscuit factory. The latter inspired the name and the strong community spirit in the area inspired the tone of voice.
The result is a grid based system, combining an exciting and vibrant colour scheme with bespoke hand drawn illustrations, iconography and wayfinding.
